Mission Statement

Objectives:

To promote Mallorca’s tourism activity, not only to visitors, but also to the resident population that the Fomento del Turismo de Mallorca as an independent association of tourism professionals and organisations united in the task of promoting tourism and the importance of the tourist industry to our society and economy, the importance of caring for our environment, welcoming visitors and spreading the season out from the peak summer months.

Vision:

To strengthen the leadership of the Fomento del Turismo among Mallorcans as the reference point and leading organisation for tourism, for debate and as a crisis centre whenever the need arises.

Values:

Independence. Bringing people together. Reliable. Respecting the environment. Supporting culture. Selflessness – working for the common good and diversity.

The Fomento del Turismo will continue to serve as a forum for debate. The Board of Directors made up of professionals and tourism experts from all walks of life and of different generations, will form working groups for each of the tourism sectors from incentives and congresses to golf, sailing, cruising, gastronomy, cycling, culture, short breaks and spas – health and beauty.

We will pass on the conclusions from these forums to the institutions responsible for promotion. We will collaborate with them in every aspect necessary to carry out the agreed activities and use our indispensable “know how” and extensive network of contacts that the Fomento has established over the past 100 years.

We will dedicate specific attention to stimulate and support the activities underway and revalue their importance, with pride and motivation associated with working in the tourism sector. We will analyse the events, the economic viability and social relevance to our community and others outside that may be affected by any actions of the tourism sector and, where necessary, the Fomento del Turismo will take a stand and make its position clear in such matters.

The Fomento del Turismo is committed to protecting the environment primarily within the tourist sector and we will continue to further develop our own Walking Group so that we may know and explore the natural beauty of the island’s countryside.

Via our own international press centre, we will continue to create positive newsworthy information for publication in newspapers and broadcasting via the media in the main incoming visitor markets in order to reinforce our promotion of Mallorca in general as a safe and specialised destination throughout the entire tourism sector.

We will continue to give offer our services to tourism professionals with whom we have always worked in all aspects of exterior promotion which are not sufficiently covered by other organisations, particularly at present in a time when it is needed most.

In order to realise all of this our overall objective is to substantially increase the number of members with whom we will keep regularly informed as to our ongoing activities. Ideally, we would like each person and company, connected with tourism, to help with the Fomento’s work which will benefit everyone on the island and most importantly that they are proud to be associated with this institution which has been in existence for over a hundred years.

Needless to say we remain open to collaboration, suggestions or assistance.